Are you a Shopify store owner looking to expand to international markets?
By now you must’ve realized your customers come from all over the world and try to pay in different currencies than your store accepts.
When online shopping, people expect everything to be tailored to their needs. Having to convert prices manually can actually put your customers off and they might leave your site.
Displaying prices to them in their local currency can significantly boost your sales and reduce cart abandonment.
Here are a couple of benefits of supporting multiple currencies in your store:
More international, professional and accessible looking storefront.
Less cart abandonment due to manual calculations.
Acquiring new customers from all around the world.
Increased revenues.
Comparison of multi-currency Shopify apps
With the help of one of the Shopify’s multi-currency apps, you’ll be able to create a more seamless shopping experience.
Today we go and review four of the top Shopify apps which specialize in multi-currency store management; Currency Convert Plus, Coin, Best Currency Converter, and Auto Currency Switcher.
Simplicity of app installation, UI usability and design customizability are traits that make a good multiple currency app.
Another important feature of a multi-currency app is a geo-locator. It detects the customer’s location and automatically sets the store to their local currency. This saves time by not having to switch currencies manually.
See below other pros and cons of each app, and how you can benefit from adding one of these apps to your Shopify store.
Currency Converter Plus
With a 35-day free trial, you’re given plenty of time to test out all the features of Currency Converter Plus to see if it suits your needs. One-click install will make it very easy for you to dive straight in without prior knowledge.
The app is highly configurable and includes periodical SEO reports. Customer’s geo-location detection is a standard. Coupled with 216 currencies at your fingertips, it is a solid competitor.
Pros:
One-click simple install.
UI easy to navigate.
Highly customizable.
Supports 216 currencies + Bitcoin.
Provides periodical SEO reports.
Cons:
Outdated design.
No free version.
Lacks multi-language support.
Cost: Free 35-day trial, then $9.99/month.
Coin
Coin is a smart, easy-to-use app once set up. With support of all global currencies and the fastest exchange rate updates, your store will always show up-to-date prices. Coin also includes a world-class geo-locator service to detect customer locations and display their local currency to them.
Installing the app requires HTML knowledge to insert it to your store. In case you need assistance, the customer support offers expert installation services at no extra cost. At an affordable price, it is the right choice for businesses on a budget.
Pros:
UI easy to navigate.
Modern design.
Supports all currencies.
Excellent customer support.
Cons:
Install requires HTML knowledge.
Limited customization options.
No free version.
No SEO reports.
Cost: Free 30-day trial, then $4.99/month.
Best Currency Converter
Offering a free and paid version, Best Currency Converter is a smart choice for Shopify stores on a budget. Both versions offer 3 designs to choose from, however the free version is limited to only 5 currencies compared to 170 in paid version, and also lacks geo-location support.
The app rounds up converted prices for a clean look. The UI is easy to navigate and quick to set up, and with a smart design is a pleasure to use.
Pros:
Very simple install.
UI very user-friendly.
Modern design.
Free + paid version.
Supports 170+ currencies + Bitcoin.
Cons:
Lack of customization options.
Geo-locator only in paid version.
Reviews indicate weak functionality.
Cost: Free version, or paid $9.95/month.
Press enter or click to view image in full size
Auto Currency Switcher
Auto Currency Switcher offers flexibility for all business sizes. IP-based country detection makes sure your customers always see their local currency. However, currencies can be also manually set for countries (e.g. Euro for Britain).
The currency rates are always synced with trusted XE API. Similarly to Best Currency Converter, it can adjust converted prices to the nearest decimal and the customer support offers email, phone, and chat support for the paid version.
Pros:
Install is simple.
Free and paid version.
Support for all ISO currencies.
Email, phone & chat support.
Cons:
Outdated UI.
Very basic design.
Takes time to set up.
No customization options.
Complaints about bugs & crashes.
Cost: Free version, or 15-day paid trial then $9.95/month.
Press enter or click to view image in full size
Payments in local currencies
Note that these currency converters are only a visual aid for your customers. In the Shopify checkout, they will still be paying in the default currency of the store.
However, if your store allows your customers to pay by other payment methods (such as bank transfers), they will be able to pay in the currency they used while shopping.
Sufio is an invoicing app for Shopify that will help you with that. Integrated with most of the above-reviewed multi-currency apps, Sufio automatically creates invoices in your customer's local currency. With one click, they can pay through Stripe using their credit or debit cards.
Conclusion
All apps offer a free trial, and each one has their own benefits and limitations. Therefore, it is now up to you to test them out and see which one suits you the best.
What are you waiting for? Go and try them out today!
